The Female-Forward Vision of DESTREE Paris: A New Era in Avant-Garde Fashion
DESTREE Paris is a Parisian avant-garde fashion house that is redefining modern luxury with its bold, female-focused vision. Founded in 2017 by designer Jasmine Hassett, DESTREE has quickly made its mark in the fashion industry as a rising star. The brand is known for its experimental yet wearable designs that blend art and fashion into sculptural creations.
DESTREE rejects traditional gender norms and stale fashion conventions. Instead, the collections offer a refreshing, female-forward perspective centered around confidence, strength and self-expression. DESTREE champions diversity and features models of all ages, sizes and backgrounds in its runway shows and campaigns. This celebrates the multiplicity of women.
At DESTREE’s core is a commitment to sustainability. The brand utilizes deadstock textiles, recycled materials and partners with ethical manufacturers. DESTREE proves luxury fashion can be innovative, empowering and eco-conscious.
With just a few collections under its belt, DESTREE has become a go-to label for fashion editors and influencers seeking to make a stylish statement. As DESTREE continues to push boundaries in fashion, the brand cements its position as a new era of avant-garde design.
Founding Story
Destrée was founded in 2019 by French fashion designer Destrée Dumong and her partner Bastien Daguzan, who serves as CEO. As natives of Southern France with roots in the historic textile industry, Dumong and Daguzan sought to launch a new Parisian fashion house that captured the avant-garde spirit of the city.
Dumong’s vision was to create sophisticated, forward-thinking womenswear with an emphasis on imagination, craftsmanship, and community. Having previously worked at major fashion houses, she grew dismayed by the lack of female creative control and wanted to flip the script, putting women front and center. Daguzan shared her ambition to build an ethical company that nurtured talent.
The name “Destrée” derives from an old Occitan word meaning “determined”—symbolic of their resolute dream to make their mark. From the beginning, Destrée has been defined by its founders’ bold vision to revolutionize Paris fashion and usher in a new age of possibility. Their emphasis on ethical production and imaginative designs quickly captured global attention.
Design Aesthetic
DESTREE Paris has an avant-garde, bold, and edgy design aesthetic that pushes the boundaries of fashion. The brand’s founder and creative director, Anissa Meddeb, brings an artistic sensibility to her collections, drawing inspiration from architecture, contemporary art, music, and her own North African heritage.
DESTREE eschews convention, favoring structured silhouettes with exaggerated shoulders, origami-like folds, and asymmetric draping. Their innovative use of textures, embellishments, and fabrics creates a futuristic quality. Key motifs include origami, machinery, and powerful symbols of femininity.
Each collection has a distinctly cyberpunk meets haute couture feel. Meddeb embraces both masculine and feminine elements, juxtaposing hard edges with delicate details. DESTREE Paris designs have an otherworldly, almost alien appearance at times.
The brand’s color palette tends to stick to darker tones like black, grey, burgundy, and navy, accented by flashes of metallics. Fabrics range from patent leather to silk, and sometimes feature sci-fi inspired touches like holographic foil.
Overall, DESTREE Paris has cultivated a bold, progressive aesthetic that conveys female strength. Their avant-garde designs push boundaries and redefine modern luxury.
Innovations
DESTREE Paris takes innovative approaches to fabrics, techniques, and silhouettes. The brand is known for its avant-garde designs that push boundaries.
Some key innovations include:
– Novel fabrics like metallic coated linens, crushed velvets, and embossed leathers that create striking visual effects. DESTREE often develops custom fabrics in-house.
– Unexpected fabric combinations – they frequently mix weights and textures in fresh ways, like pairing fragile chiffons with sturdy wools.
– Sculptural silhouettes and shapes that play with volume and geometry in radical but wearable ways. DESTREE garments are often cut on the bias to achieve fluidity.
– Clever construction techniques allow for dramatically draped, wrapped, and cascading forms. Interior corsetry and boning provide hidden structure.
– Hand-craftsmanship and couture-like detail elevate each garment. Signature touches include intricate pleating, complex folding, and avant-garde embellishments.
– They also innovate with eco-friendly and upcycled materials, reducing fashion waste.
DESTREE’s constant experimentation with fabric, form, and construction pushes fashion techniques to their limits. Their silhouettes are striking yet carefully engineered for the body in motion. DESTREE’s innovations chart a new course for 21st century fashion.
Female Empowerment
DESTREE Paris empowers women in multiple ways through their innovative designs. Rather than objectifying the female form, DESTREE celebrates the strength and dignity of women.
The brand creates structural silhouettes that allow freedom of movement and provide versatility for the wearer. Dresses can easily transition from day to night with the ability to layer or adjust pieces. This enables women to feel comfortable and confident no matter the occasion.
DESTREE also explores non-traditional materials like vinyl and plastic that support and flatter a woman’s natural curves, rather than constrain them. The inventive shapes hug a woman’s body in an empowering way that challenges typical fashion norms.
Many collections feature bold colors, patterns, and accessories that encourage women to make a statement. The brand gives women options to freely express themselves through fashion.
By thinking outside the box, DESTREE empowers women to feel beautiful on their own terms. The avant-garde designs break boundaries in support of femininity and female strength.
Sustainability
DESTREE Paris is committed to sustainable practices and ethical manufacturing. The brand uses only eco-friendly fabrics like organic cotton, recycled polyester, and Tencel lyocell. Production is overseen locally in France, ensuring fair labor conditions and eliminating overseas shipping emissions.
The atelier implements innovative techniques to reduce textile waste, such as using fabric scraps for small accessories and donating leftovers to art students. Any remaining materials are recycled through a zero-waste upcycling program.
Energy use is minimized through solar panels and LED lighting in the studio and boutiques. The upcoming flagship store will meet sustainability building standards for insulation, renewable energy, and low-emission materials.
Packaging utilizes recycled paper and biodegradable corn starch bags to avoid plastic waste. Deliveries within Paris are emission-free through the company’s cargo bike program.
DESTREE Paris proves luxury fashion can embrace green principles without sacrificing artistry and quality. Its eco-conscious practices chart a path towards a more sustainable future for the industry. The brand makes ethical manufacturing a core value, not an afterthought.
Collaborations
DESTREE has partnered with many notable brands and individuals to create special capsule collections and showcase its boundary-pushing designs.
In 2022, DESTREE collaborated with streetwear brand Supreme on a highly coveted line of hoodies, t-shirts, and accessories accented with bold graphics and metallic fabrics. This mashup of high fashion and streetwear culture received widespread hype and attention.
DESTREE also teamed up with Nike that same year to reimagine activewear with edgy cutouts, sheer paneling, and deconstructed styling. The athletic collection exemplified the brand’s ability to blend functionality with avant-garde design.
The brand has additionally worked with celebrities like Beyonce, Lady Gaga, and Kendall Jenner on custom pieces for high-profile events and appearances. These partnerships expand DESTREE’s reach and reinforce its positioning at the intersection of fashion and pop culture.
Whether collaborating with a fellow fashion house, streetwear brand, or celebrity, DESTREE’s joint projects showcase its boundary-pushing ethos and progressive take on luxury style. These unexpected collaborations generate buzz while allowing the brand to tap into new markets and audiences.
Cultural Impact
DESTREE Paris has had a profound influence on culture and society, spearheading a new era of avant-garde fashion that empowers women. The brand’s forward-thinking collections have pushed boundaries and challenged traditional gender roles and beauty standards.
DESTREE’s sustained commitment to body positivity and diverse representations of femininity on the runway have helped reshape beauty ideals. Where fashion once promoted unrealistic, homogenized images of womanhood, DESTREE celebrates the uniqueness and inner power of all women. This shift has created more inclusive, progressive attitudes about beauty and identity.
The brand’s provocative, boundary-pushing designs have also injected the avant-garde spirit back into fashion. DESTREE collections tell a story and make a cultural statement, transcending pure aesthetics. They’ve brought art, architecture, technology and social commentary together on the runway. This stimulating fusion of disciplines expands fashion’s cultural influence.
By giving women strength, confidence and creative expression through its clothes, DESTREE has empowered them to take up space unapologetically. The brand has championed female designers and artisans, paving the way for more women leaders in the industry. DESTREE’s success has inspired a new generation of women to pursue their visions without limits. Its innovative, feminine-focused ethos has left a bold mark on society.
Conclusion
The visionary female-first approach of DESTREE Paris represents a bold new frontier in avant-garde fashion. As we have explored, DESTREE stands out for its feminine aesthetic, innovative designs, and ethos of female empowerment.
At its core, DESTREE Paris is about creating beautiful yet functional fashion for the modern woman. The brand’s elegant yet edgy style empowers women to feel confident, while technical innovations ensure exceptional comfort and flexibility. Unlike many fashion houses still dominated by a male perspective, DESTREE brings a uniquely female point of view.
DESTREE’s forward-thinking commitment to sustainability also points toward the future of fashion. By utilizing recycled and organic materials, the brand reduces its environmental impact. DESTREE proves that high-end fashion can be sustainable as well.
Through its groundbreaking designs and progressive values, DESTREE Paris represents the vanguard of 21st century fashion. The brand’s female-focused vision brings a refreshing change to an industry long overdue for a shakeup. As DESTREE continues to push boundaries and forge its own path, this avant-garde label remains one to watch closely in the years ahead. Though still young, DESTREE Paris has already made its mark as a pioneering force ushering in a new era of innovative, ethical, and undeniably chic fashion.