The Art Biz ep. 119: Growing Beyond Being an Instagram Artist with Sara Schroeder

Have you ever been prosperous past your wildest desires and realized it wasn’t what you considered it would be?

Or just felt icky or incomplete about the whole procedure?

acrylic and pencil on canvas artist Sara Schroeder | on Art Biz Success
©Sara Schroeder, Untitled. Acrylic and pencil on two stretched canvases, 60 x 96 x 2 inches.

In this episode (#119) of The Art Biz podcast I chat with Sara Schroeder.

Back again in 2018 Sara was just acquiring into the groove of working in the studio yet again. She made a decision to get started putting up the work to Instagram, and followers began responding to it promptly. Within just a 12 months she had 10,000 followers. A number of months later, there ended up 20,000.

Now she has additional than 70,000 followers.

It was brief success. And a small sudden.

You are going to hear the resourceful way Sara overcame the fear of selling and what she needs she experienced acknowledged to do in another way although in the throes of that achievements.

For far more than a 12 months, Sara has been using equipment like journaling and the Enneagram to explore much more about herself and discover exactly where she would like her work to go.

Now she wishes extra. She appreciates there is additional than submitting and searching for revenue online, so she has stepped again and reassessed. She’s prepared for a brave move.

You are going to listen to Sara point out the solo present she has scheduled. This is portion of a challenge I situation to students in my seasonal courses simply because I feel that exhibiting in human being and by oneself builds your braveness muscle mass and specialist chops.

We also explore why her Instagram strategy has altered and what her new strategy is for Instagram and advertising in common.


  • “I fell in appreciate with generating artwork all more than once again.” (2:00)
  • The worth of acquiring a committed area for your artwork. (7:11)
    abstract watercolor with blues, gold, orange, light red and textural black marks—the central image surrounded by a black arch ©artist Sara Schroeder | on Art Biz Success
    ©Sara Schroeder, Pulp and Panel Poesie no. 53 of 100. Watercolor, hand painted collage, acrylic on 140 lb chilly-pressed paper, mounted on cradled wooden panel, 10 x 10 x .75 inches.
  • The variation involving Sara’s maximum and minimal artwork. (10:18)
  • Sara’s Instagram took off and the good results immediately became frustrating. (12:20)
  • When app calls for choose more than earning artwork. (18:55)
  • The evolution of Sara’s do the job since pulling back again from Instagram. (24:07)
  • The approach of self discovery by means of journaling, meditating, and the Enneagram. (28:01)
  • Information of Sara’s hottest 100-piece selection. (32:00)
  • How Sara would have handled her original achievements and systems otherwise. (34:49)
  • Sara’s modified Instagram existence and amplified in-person collaborations. (39:47)
  • Sara’s regular function 7 days and why she begins get the job done at 11am. (46:32)


Sara Schroeder artist sitting in her studio chair at a work table filled with art supplies | on Art Biz Success
Sara at the perform desk in her studio. Picture by Viviana Valverde of @pinkbookstyle.

Sara Schroeder Quotes

  • “I fell in appreciate with making artwork all in excess of again.”
  • “I was caught in this pattern of building a ton of significantly less high-priced artwork.”
  • “I was spending so considerably time on Instagram that I was not paying substantially time in the studio generating the artwork.”
  • “I felt I was staying managed by the app in its place of executing what I felt like I desired to commit my time accomplishing.”
  • “I’ve specified myself time to do matters that are vital to me fairly than scrolling on my mobile phone.”

About My VisitorPhoto of Sara Schroeder with glasses and a denim shirt and white t-shirt standing in front of her colorful abstract painting | on Art Biz Success

Sara Schroeder is an summary painter residing and doing the job in Miami, Florida. Her do the job is gestural, vivid, and lively, and addresses the interplay between religious and corporeal worlds. Usually, a grounding pressure is represented as effectively as rhythmic patterns of human existence. Sara finds conversations involving our humanity and spirituality endlessly fascinating and employs multiple mediums and the emotive electrical power of coloration to give visual variety to this dialogue.

Stick to Sara on Instagram: @saraschroederart