How to use Instagram effectively as artist in 2022 – Veronica Winters Painting

How to use Instagram correctly as artist in 2022

How to use Instagram effectively as artist in 2022-hooked on art podcast with veronica winters

I’ve been using Instagram for quite a few yrs to see it improve and evolve. I spent hundreds of pounds on Instagram programs claiming to support me develop the viewers. When I really don’t have outrageous subsequent like so many artists out there, I did learn a factor or two about it with heaps of sweat and tears. I’ve made the decision to share some very simple truths about the social platform that you can use to your account today to see some growth and to hopefully cut on frustration Instagram can give us. Total, I like it a ton. It is my favored social community mainly mainly because it’s so visual and it is straightforward to current artwork and link with other individuals in the discipline and outside of. Best for us – artists for the reason that it’s even now free!

Why you will need to be on Instagram

  • Every single art expert, gallery proprietor, curator, artist and art writer is on Instagram. You can hook up to or get to out to men and women in a very casual way. A little something that was entirely difficult to accomplish a few a long time in the past!
  • If you have no web site, no concerns! Art gurus look at your Instagram account very first, website next!! You can host your art portfolio on Instagram for cost-free.
  • You expose your artwork to new audiences just about every working day demonstrating your inspiration and powering-the-scenes footage. In other worlds, you find your audience, alternatives and artwork collectors on IG.

How to use Instagram effectively in 2022

  • The name of your account should involve your artist identify. If it’s taken, expand on it a bit far more by adding art/painting/sculpture, etc. The word that describes your experience the very best.
  • Deal with your Instagram account like your portfolio. This usually means deleting photos showing what you ate or wherever you bathed. Believe of it as your expert portfolio with the best photos of your artwork readily available to sample. People today are incredibly speedy to choose. So when they get to your account, they should see the regularity in design and style and concept.
  • Include on your own into some of the pictures. My photographs carry out a good deal better when I’m standing subsequent to my portray or I’m really painting… This is crucial and can make IG various from frequent, clear products pictures. Folks want to link to authentic artists, not just our artwork. Enable them see your art, studio and the creative method! We’re constantly extremely interested in the course of action of producing anything (hint: make small films and reels. Far more on that later).
  • Present your WIP photographs in a carousel inserting your completed piece initially. Photographs of art with provides in them operate very well. I believe that you can experiment with wip shots in a video structure because the arrive at is declining quickly submitting photographs only.
  • Use description space to create a story about your approach and artwork. How did it arrive collectively? What difficulties did you have? Concentration on inspiration, relatively than art materials. Even though often it can do the job as effectively.
  • Comply with your favourite artists, curators and art manufacturers on IG. Leave significant responses to engage and befriend them like you befriend persons in authentic life… This is a extended-time period strategy. You just cannot expect to see them liking or engaging with you but there is a opportunity that you can acquire a significant relationship this way. Never stress people today to like you. It is frustrating. Alternatively try to connect to anyone you seriously admire or like…
  • Use dm’s to connect with persons as perfectly. There are no procedures below. Really don’t be obnoxious but consider how you can be useful or inspiring for other people.
  • Beware of spam! Never reply to messages stating that they can assist you develop your account for a certain amount of $$ you expend with them. Also, there are major art accounts out there as properly that boost you for $25-100 for each write-up. Most of these accounts are rip-off. Never squander your tricky-attained revenue on these procedures. Some take the revenue and give you a adhering to that disappears in a pair of days or a couple of months. If you see that the engagement is minimal on massive artwork accounts (500k-million), it implies these are not actual. There are some really massive, legit combination accounts that post the very best artists on their feed. Most of the time publishing on their feed is not absolutely free, whilst the most effective artists can get a no cost article, which interprets to appreciable next to the artist’s account. I assume the very best tactic with significant accounts is to use their branded hashtag, so when they glance for artwork, they can spot your video clip or graphic.
  • Your Instagram account will develop not only due to the fact of your day by day engagement with other customers but also since what you do outside of Instagram. This is vital. You have to be social and proactive demonstrating your artwork and temperament elsewhere and the Instagram adhering to will become a byproduct of your major publicity attempts that involve art displays, publications, visitor submitting on big web pages and podcasts…


  • Reels. Indeed, you have to offer with them. All my classes went out of the window since the Instagram is possessing a new tantrum (system) in area which is not mentioned nevertheless. Have you observed a decrease in get to when you just write-up a image? The carousels of carefully curated images really do not accomplish as effectively as they made use of to. It appears that Instagram would like to turn into a video application to compete with tiktok now. (I’m rolling my eyes below:))
  • My major suggestion on reels is to take care of it as a extremely short demo of your drawing/portray approach. Very first 3 seconds of your vertical movie are incredibly important. I have experimented with reels rather a large amount to have an understanding of what does and does not operate. My genuine portray/drawing reels do the very best. Submitting time issues but not to the lengthen to the top quality of your reel. Exhibit mini-tutorials and at the rear of-the-scenes.
  • Frequency. In my practical experience, publishing reels just about every day doesn’t do considerably for my account expansion. It appears to be that the second reel would get fewer attain and interaction and occasionally it performs just as negative as a normal image post. Participate in with your reels and timing to see if it’s the identical for you or various. Permit me know how it goes!
  • The immediate write-up engagement is incredibly essential for your reel to rank very well. So reply to your comments promptly. Really do not hold off.


Hashtags are nonetheless vital. But not all hashtags are great for your organization. Choose the suitable ones to your artistic observe. Prevent using substantial hashtags that have in excess of 500k posts with them. Reason remaining if your account is small, your chance of getting observed with a huge hashtag is a fraction of a next. If you do your investigate and choose medium-dimension hashtags in your niche, you enhance you chances to be discovered.


What about Facebook, you might ask? I consider it’s however a effective platform that has a a little bit unique, older demographic. Because of to the the latest variations in privateness, a great deal of targeting is long gone and my guess is that Facebook will changeover to reels quicker or later. You’ve obtained to have an understanding of the place your prospects are, what platform they desire to engage so you invest more time there. I consider Facebook teams can be useful to make friendships, which is not achievable on IG. I hope this post is beneficial.

To wrap up, decide on just one system to be active on it practically every day. Be qualified by putting up your art and story. Do not obsess with the numbers, relatively establish real relationships and uncover inspiration and options by staying present and social there. Stay beneficial and practical. I know it can be difficult at periods but I consider people go to Instagram and Fb for inspiration as a way to relax from day-to-working day worry and work.

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Verify out my to start with 2022 podcast job interview about coloured pencils, art and lifetime. 🙂

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