Digital Artist Launches a Successful Solo Show

by Carolyn Edlund

Digital artist Carole Boyd prepared and carried out a profitable solo clearly show in her group. Here’s how she did it.


Artist Carole Boyd at her solo show

The artist at a preceding solo exhibit at the Brownsville Museum of Great Artwork, Brownsville, Texas.


Carole Boyd has been creating electronic artwork for yrs, using the Microsoft Paint system. She’s no stranger to objections and disinterest from galleries and artwork consumers who didn’t feel electronic artwork was a major medium. Above time, electronic art has become broadly accepted and expanded into distinctive procedures and designs.

Luckily, there is no trouble acquiring electronic artwork printed, and a extensive amount of substrates are offered. About the years, she has bought her get the job done printed on notecards, canvas, glass, tiles and paper. She has a huge portfolio and inventory of prints to offer.

Her big goal was not just to print and offer art, but to have a financially rewarding solo exhibition of her function. The trick was how to make this transpire on a neighborhood degree.

An legal professional by trade, Boyd lives and performs for a business on South Padre Island, Texas. The island has a tight local community, and she labored with her community of contacts to make the clearly show a truth.

Partnering with Local Organization

First, she required a exhibit sponsor and a location. Boyd approached Franke Realty to talk to if they would assist her exhibit and support unfold the term. They at first declined, but she certain them to meet yet again, wherever she showed some of her art and pitched the strategy of building the exhibition a fundraiser for the Memorial Sloane-Kettering Cancer Heart. That closed the offer. The realty organization was on board. They agreed to support publicize the event and send an e mail campaign to their record.

Upcoming, she received in touch with The Inn at South Padre to request for donated room to hold her one-day artwork sale and fundraiser. They agreed to allow the use of a conference space for the demonstrate. The meeting area experienced enough house for artwork to be hung and tables to be placed in the heart. Boyd made use of them for hors d’oeuvres (which she supplied) and also to maintain product sales collateral for attendees.

Prior to the big working day, Boyd used social media and e mail advertising and marketing to publicize, but she also made use of conventional methods these kinds of as printing flyers, indicators and notes advertising the show and sale for each individual occupied area of the Inn.

She also acquired in touch with the nearby newspaper Island Matters, which agreed to list her show and sale on their calendar of impending gatherings. They also despatched a reporter to preview the sale and choose pictures, then printed a stick to-up later on to go on publicity for the artist.


Artist with framed print

Carole Boyd at her solo show on South Padre Island, revealed with her artwork titled “Sisters”. Photo credit rating: Sarah Lozano


Running the Sale

Boyd hosted the sale, conversing with intrigued artwork fans who attended to view the 50 paintings displayed. She had inventory to restock as required. Each collector acquired a receipt for their obtain as a donation to use for tax functions.

The effects? Boyd bought 3 paintings, two framed prints and two customized prints. Also, the resort reception desk put a basket of notecards that includes her artwork for sale, which were being bought through the event and later on. The inn has ordered extra notecards to sell for their tourist trade.

The realty business and inn have presently indicated their willingness to sponsor and host one more artwork sale for Boyd. So much, she has grown community consciousness for her artwork, received collectors and constructed her mailing list. She also cemented sound business enterprise partnerships and elevated dollars for a deserving charity. It was a gain for all involved.

Happy with the result, Boyd mentioned, “Pairing a deserving lead to donation with a display and sale was a double attraction for art collectors and the public. I am organizing another party this fall—after hurricane time!”



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