Diesel´s new PRIDE Capsule Collection in Collaboration with Tom of Finland Foundation

Just in time for Pleasure, Diesel has partnered with the Tom of Finland Foundation on a multi-aspect venture. This includes a two-instalment artwork present (concerning Venice, Italy and Paris, France) known as “AllTogether” curated by Tom of Finland Basis and The Community.

Because the ’90s, Diesel’s advertisement campaigns have set a one of a kind tone of voice, serving as an antidote to the status quo, normalizing taboos, flipping the script on stories of social injustices, minorities, absurd in modern society.” With that in thoughts, Glenn Martens would like Diesel to act additional as a platform and amplify further, serious, and astounding tales that can make a variation in the world we live in right now.



“We want to carry light to a very long legacy of queer creativeness and perseverance globally. Stories of artists which a lot of have faced discrimination and misrepresentation due to the nature of who they are and what they generate. This is the Tom of Finland Foundation’s very first these types of exhibition of its variety exterior of Tom Household in Los Angeles, and it has been completely and proudly underwritten by Diesel.” – claimed Glenn

To give even more visibility to this legacy, the designer designed a unique Delight 2022 capsule assortment with the artwork of some of the exact artists of the exhibition that have been curated by the Foundation. The capsule has been lensed by Spyros Rennt, showcasing Berlin, Germany’s queer scene—which, just 70 decades ago, was still persecuted. This battle is nonetheless to be fought in so numerous areas of our globe.

“This layered method demonstrates my individual viewpoint—and Diesel’s position—of needing to amplify our social accountability. I look forward to celebrating Pride with all of you, and for you to be part of this tale with us as this partnership carries on.“

Images by @spyressence
@diesel x @tomoffinlandfoundation