Carter’s Appoints Hilary Duff as Chief Mom Officer | National Business

ATLANTA–(Organization WIRE)–May well 18, 2022–

Carter’s, Inc. (NYSE: CRI), the biggest branded marketer in North The us of clothing solely for babies and young little ones, announces the appointment of award-winning actress, singer, greatest-offering writer, and mom Hilary Duff as the first-ever Main Mother Officer for the Carter’s model. As component of a prolonged-phrase partnership, Duff will include a new title to her presently extraordinary resume and do the job instantly with Carter’s as a parent consultant and resourceful director, creating two restricted-time-only collections and serving as a responsible useful resource for moms and dads. Duff will also curate will have to-have searching guides with recommendations and tips for moms and share relatable parenting written content.

This push launch attributes multimedia. Check out the entire launch in this article:

Carter’s To start with-At any time Main Mother Officer, Hilary Duff (Photo: Enterprise Wire)

This partnership is a initially-of-its-type for Carter’s, tapping a properly-known mom in the parenting neighborhood for an official part with the brand to seek advice from on structure and creative.

“At Carter’s, we fully grasp what it signifies to be a parent, much better than any other model, and no person embodies this spirit additional than Hilary Duff. Not only is Hilary proficient but she’s also incredibly relatable, as a mom of 3 who brazenly shares her parenting journey with her local community,” mentioned Jeff Jenkins, Government Vice President of Global Advertising at Carter’s. “The appointment of Hilary as Carter’s Main Mother Officer was a no-brainer – there is no one I’d alternatively share the ‘CMO’ title with – and we warmly welcome her to the Carter’s relatives. We know Hilary will carry long-long lasting benefit to Carter’s and our buyers as she will make her mark on the brand.”

Channeling her parenting abilities and chic feeling of style, Duff has put her private stamp on Carter’s special collections of trendy clothing and add-ons for toddlers, with a couple of surprises for mother also.

“While each and every mother is a Main Mom Officer in their personal way, I’m honored that Carter’s selected me to stand for their model and be the greatest champion for mothers everywhere,” mentioned Hilary Duff. “I was impressed by Carter’s mission and their motivation to inspire mom and dad and upcoming generations. Motherhood is not effortless but it is really very rewarding and through my partnership with Carter’s, I hope to be a supply of mild and inspiration for others as we navigate our particular person parenting journeys.”

The initially Hilary Duff x Carter’s selection will be offered commencing early drop 2022 on and in Carter’s stores, with a 2nd assortment to observe in early 2023. Continue to be tuned for a lot more details and pleasurable surprises from Hilary Duff and Carter’s by following @Carters and @HilaryDuff on Instagram and TikTok.

About Carter’s, Inc.

Carter’s, Inc. is the greatest branded marketer in North America of apparel completely for toddlers and youthful little ones. The Business owns the Carter’s and OshKosh B’gosh brand names, two of the most identified makes in the market. These models are marketed in major section outlets, countrywide chains, and specialty vendors domestically and internationally. They are also bought through almost 1,000 Organization-operated stores in the United States, Canada, and Mexico and on the internet at,,, and The Company’s Little one of Mine model is accessible at Walmart, its Just A single You brand is obtainable at Goal, and its Uncomplicated Joys manufacturer is out there on Amazon. The Firm also owns Skip Hop, a world way of living brand name for people with youthful children. Carter’s, Inc. is headquartered in Atlanta, Georgia. Extra information and facts could be observed at

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Contact: Lindsay Rider

Senior Director, Public Affairs

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Keyword: Georgia UNITED STATES NORTH The us

Industry Keyword: Women of all ages Manner Manufacturing RETAIL PARENTING Young children Infant/MATERNITY Relatives On-line RETAIL Buyer SOCIAL MEDIA Enjoyment Blogging Promoting Advertising and marketing COMMUNICATIONS TEXTILES Movie star SPECIALTY

Source: Carter’s, Inc.

Copyright Company Wire 2022.

PUB: 05/18/2022 08:30 AM/DISC: 05/18/2022 08:32 AM

Copyright Business Wire 2022.