SAN FRANCISCO — April 19, 2022 — In celebration of the initial yr of partnership, and a shared mission of empowering the following technology of women, Simone Biles and Athleta are launching Biles’ very first signature assortment of activewear for Athleta Female. This limited-version line is developed to help ladies ages 6-12 really feel encouraged and assured anytime they dress in it.
Biles used the earlier yr partnering with Athleta’s design and style staff to cultivate a selection genuine to who she is as a human being and athlete. Every single model demonstrates her voice by incorporating the inspiring affirmations she tells herself just about every day. With a mix of matte and shine materials, chalk styles impressed by the fitness center, and powerful optimistic hues, the assortment evokes Biles’ grace, resilience, and energy, with legendary information for ladies to have on and permit their own gentle glow through.
“My inspiration at the rear of this collection was to generate clothing that is each adorable and cozy and can be worn from school to follow when uplifting girls and encouraging them to chase their dreams,” Biles explained. “It has been a longtime desire of mine to build an athletic line, and the chance to layout this assortment for Athleta Lady is so special to me. I want girls to sense encouraged when they wear clothing in this assortment, and for them to know that they can do something they place their minds to.”
Athleta is launching its 2nd significant campaign with Biles that champions ladies as changemakers, teammates, athletes, and activists. By continuing to arrive at women where by they are — irrespective of whether alongside one another with mates, finding active outdoors, or in the metaverse — Athleta and Biles carry on to show women that they have the electricity to break obstacles in sports activities and in everyday living.
Athleta is the one particular of the only general performance life style brand names to set up a celeb partnership specially in the Girls group, underscoring its motivation to the one of a kind product group and model differentiation.
Athleta Lady has come to be a effective growth driver and vital contributor to Athleta’s 2X Approach to arrive at $2B in net income by 2023, propelled by Athleta Girl’s clear factors of differentiation — multigenerational outfitting for moms and daughters, modern item collaborations like the “Girl On-The-Go” Interval Package by Lola and the brand’s to start with-of-its kind partnership with Biles.
Biles’ initially co-produced product, a minimal-edition “In Your Component Hoodie,” debuted very last fall as the most-considered product on Athleta.com within just hours of its release.
“Since its start in 2016, we have strategically scaled Athleta Woman into a powerhouse classification for our brand name and a critical contributor to our strategy to get to $2B in web profits by 2023,” said Mary Beth Laughton, president and main government officer of Athleta. “Simone is the excellent partner for us to support empower ladies to uncover their inner power in school, sports, and engage in and we’re thrilled to start this Athleta Female collection with her.”
Very last yr, Athleta joined forces with Biles in a groundbreaking partnership amongst brand name and athlete. Athleta showcased Biles as the guide in the brand’s summer time advertisement marketing campaign that regarded the value of her family and group, supported Biles’ journey to and in Tokyo without the need of hesitation, prioritized demonstrating the lady behind the athlete by way of meaningful material on AthletaWell, the brand’s electronic neighborhood system, as effectively as Biles’ Gold In excess of America Tour showcasing all-female gymnastics as title sponsor. The Athleta-Biles partnership proceeds to take a look at significant ways to empower and encourage ladies, together with a $50,000 donation to the Power of She Fund in affiliation with Biles’ attendance at the 2021 Achieved Gala.
Athleta has rewritten the blueprint for partnerships, prioritizing authenticity and shared values that push both equally enterprise and impact, and supporting its partners as whole females, outside of their creative or athletic achievements. Biles is aspect of a roster of highly effective, like-minded associates like Allyson Felix and Alicia Keys who deliver these values to everyday living.
Posted: April 19, 2022