It might be a little weird to read this article from someone who, in fact, is a professional marketing consultant, but I promise I would be as objective as possible. I will give you a few simple bits of advice about the marketing business in general and the importance of marketing consultants as professionals. After you read my advice and warnings you can just forget it and go with your way, I for once, think your opinion will change.
A lot of my personal clients often come to me asking for help and bringing their unrealistic goals at my doorstep, and I can’t say this annoys me, but it is really better if you know what you want and what you can have at the beginning of every business decision. A marketing consultant cannot improve your own service or product. Even if the advertisement is flawless, the quality of your services and products will have the decisive influence on the outcome. However, professional consultant probably won’t accept your project if they think they cannot help you. The evaluation is in our job description.
The strategy is the most important part of our job. You cannot just jump into this business and promote your service/product without any research of the platform for advertising, targeted audience, improvement of the goods/services and else. If you think you could do everything mentioned above, then you probably won’t need a marketing consultant, in case you don’t hire a professional to do the work for you.
Each businessperson has a lot of objectives on his/hers mind. A one-year plan, five-years plan or even ten years one, some of them, however, demand to see the results in few days span. The job of a marketing consultant is to help you determine the most important ones; those are often the ones that will lead to the improvement of your overall business success.
Everything that was mentioned above is, in fact, a part of marketing consultant’s job. However, there is one thing that popular. A marketing consultant will often help you keep your head in the game, he/she will tell you which business achievements are likely from those that aren’t, this can sometimes be a crucial role of a consultant.
Finding a professional marketing consultant for hiring can be hard sometimes, at times almost impossible. There are so many people who became ‘experts’ in this area of business over the night, the only way to learn the difference is to ask some questions and demand answers. The questions should be requested directly and understandably.
The job of a marketing consultant is to be the eyes, ears, and hands of your company or business. If your business isn’t developing and new clients aren’t coming than the consultant isn’t doing his job, but it’s already too late. Before you spend your money on an unprofessional, you should research a little about the consultant and his previous projects. Here are some questions you could ask:
Each marketing consultant has its own website that he uses to attract his clients, just like I do as well as personal social networks pages. The success of these will speak for itself if the consultant is successful at his job then you will be in your business as well. Check Facebook, Twitter, and LinkedIn as three of the most important social networks, for the consultants business page, and you will get your answer.
Every professional consultant will put in some effort to research your market, to familiarize with the supply and demand and so on. The understanding of the market can be the result of previous projects and experience in the particular area of business.
If the answer to this question is yes, and the names are forwarded to you, the marketing consultant is probably the right one. Research the list of names, see if there’s someone familiar, check for their projects and you will see for yourself. The so-called marketing consultants who won’t give you this information probably won’t be the right one for you. If they cannot provide the information of the previous project from your area of business at least, they probably aren’t successful, or they didn’t have enough clients.
Being a marketing consultant isn’t as easy as it might sound, especially because you chose to do everything by yourself rather than working for a company with a team of experts around you. Therefore, every marketing consultant automatically takes all the responsibility for himself. Every research, every project, every little task rests with an individuals’ qualities, knowledge, experience and creativity than any other employee of the Marketing company.
Most of my classmates at the college are in the corporate business, working for the big title companies with stable positions and regular monthly payments, and for some, that is a dream come true. I, on the other hand, am not a team player and I couldn’t say it is because I’m weird or I like to work a lot. It is simply because I am confident in my abilities and knowledge and I don’t want to let others do my job. Each project is unique and it completely in my hands from the beginning, the first research of current audiences, the first strategies to the final advertisement.
It wasn’t always like that, and I wasn’t always an independent marketing consultant working on his own. I, like the most of my colleagues, started at the Marketing company which is the origin of my experience. Of course, you cannot just finish the school and start doing the consulting for a living, or you could, but you surely wouldn’t be a successful and professional consultant. The experience is what counts when we’re talking about the expertise of any professional, not only marketing experts.
The main difference, the one that drove me to become an independent consultant, is the variety of projects you can work on and the people you can meet, connections you can make. I collaborated with various businesspersons, from the largest corporate business to the small village entrepreneurs and their services. The experience I acquired during my time incorporation and my independent business is crucial when it comes to the quality of my work.